Classroom Trial Course - Professional Diploma in Digital Marketing

Classroom Trial Course - Professional Diploma in Digital Marketing

This Digital Marketing Course provides an in-depth and comprehensive introduction to the core essentials of digital marketing.  Validated by the Industry Advisory Council (IAC), the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional digital marketing certification.  Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media,email marketing, analytics & optimization and much more.

Why Learning with DIGICOM Academy?

- Extra 5 Hours Handson Training on Dashboard or Platforms (including but not limited to Google Ads, SEO Tools, RTB Ads platform, Social Media Ad platforms)

- Get familiarize with Programmatic Ad Platform for the module of Display and Video Advertising on top of training on Google Display Network (GDN) on Google Ads (formerly called Google AdWords)

No time to take classroom course? 

Take our online on-demand Digital Marketing course and study at your own pace!

Or Take out Live Webinar Digital Marketing course and study from the comfort of your home!

Course Details

Upon successful completion of a 3-hour computer-based examination following the completion of the Digital Marketing Course, candidates will be awarded the world’s most widely recognized digital marketing certification.  Exams are taken in one of the Pearson Centres in Hong Kong.

Certified Digital Marketing professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

Besides one year complimentary DMI membership will be offered to certified graduates to continue with the professional development and stay connected with the global professional community.

Remarks:

For a full certification course in Professional Diploma in Digital Marketing, it takes 5 full days or 10 evenings (with a total of 30 training hours required by DMI plus 5 extra dashboard training exclusivelly provided by DIGICOM Academy).  For details, please click here.

In this one day trial course of Certified Digital Marketing Professional Course, the training hours are One day of 7 hours which covers mainly the digital marketing ecosystem and website optimization.

There are ten modules in Professional Diploma in Digital Marketing Course V7.1.  For full details please click here.

In the one day trial course, we shall mainly cover the following two modules:

1. Foundations of Digital Marketing

This module will enable you to conduct digital research using different tools like social media listening tools and competitive intelligence tools; and set business objectives.  And also different digital channels (SEO, SEM, Social Media, Content Marketing, Display & Video Advertising, Email Marketing) will be identified, and how these different media touch points map to the consumer journey to integrate into an omnichannel digital strategy.  And finally how we use different analytics tools to measure success against benchmarketing.  

2. Website Optimization for Lead Generation & eCommerce

This module will teach you how to build and publish a well-designed, high performing and optimized website for search engine (SEO) friendliness as well as human user friendliness (usabibility) that is aligned to your business goals.  Software development approach is adapted for website development cycle.

 A Total of 7 Training Hours

6 Hours of Lecture (including lecture, case studies and practical exercises) 

plus

1 Extra Hour (Exclusive provided by DIGICOM Academy) on Dashboard Training on technical tools 

- Fresh or Recent University Graduates

- Marketing Communications professionals

- Digital marketers / Webmasters

- Training professionals

- Business Owners or Website owners

- Senior Management (CEO / CMO / COO)

- Anyone who want to jump start their career in Digital Marketing / Training / Online Marketing

Remarks:

For a full certification course in Professional Diploma in Digital Marketing, it takes 5 full days or 10 evenings (with a total of 30 training hours required by DMI plus 5 extra dashboard training exclusivelly provided by DIGICOM Academy).  For details, please click here.

In this one day trial course of Certified Digital Marketing Professional Course, the training hours are One day of 7 hours which covers mainly the digital marketing ecosystem and website optimization.

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online marketing strategy.  

This Digital Marketing Certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools. 

Remarks:

For a full certification course in Professional Diploma in Digital Marketing, it takes 5 full days or 10 evenings (with a total of 30 training hours required by DMI plus 5 extra dashboard training exclusivelly provided by DIGICOM Academy).  For details, please click here.

In this one day trial course of Certified Digital Marketing Professional Course, the training hours are One day of 7 hours which covers mainly the digital marketing ecosystem and website optimization.

- You will be equipped with the practical knowledge to plan, formulate and execute digital marketing campaign such as SEO, SEM, Social Media, Database Marketing or an integrated digital marketing strategy

- You will be able to monitor your digital agency with greater efficiency, equipped with the knowledge of all the best practices and what works, and be able to talk to your agencies,   vendors or subcontractors with greater confidence

- Apart from all the benefits of drastic increase in web traffic and online revenue, you can gain your industry recognition, and prove your professionalism to your employers and clients by the certificate on Professional Diploma in Digital Marketing awarded by Digital Marketing Institue, Dublin. This benefit only applies to students who take and pass the exam upon completion of the full certification course.  For details, please click here

What Differentiate Us from Similar Course Providers?

- Step by Step Guides on Operating on Ad Platforms and Technical Tools

- Extra hours of Lab Sessions for Dashboard Training

- Taught by Local Digital Marketing Pioneers

Remarks:

For a full certification course in Professional Diploma in Digital Marketing, it takes 5 full days or 10 evenings (with a total of 30 training hours required by DMI plus 5 extra dashboard training exclusivelly provided by DIGICOM Academy).  For details, please click here.

In this one day trial course of Certified Digital Marketing Professional Course, the training hours are One day of 7 hours which covers mainly the digital marketing ecosystem and website optimization.

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