Classroom Course - Professional Diploma in Digital Marketing

Classroom Course - Professional Diploma in Digital Marketing

This Digital Marketing Course provides an in-depth and comprehensive introduction to the core essentials of digital marketing.  Validated by the Industry Advisory Council (IAC), the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional digital marketing certification.  Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media,email marketing, analytics & optimization and much more.

No time to take classroom course? 

Take our online on-demand Digital Marketing course and study at your own pace!

Or Take out Live Webinar Digital Marketing course and study from the comfort of your home!

Course Details

Upon successful completion of a 3-hour computer-based examination following the completion of the Digital Marketing Course, candidates will be awarded the world’s most widely recognized digital marketing certification.  Exams are taken in one of the Pearson Centres in Hong Kong.

Certification Assessment

Exam Duration: 180 minutes.

Nos of Questions: 200

Formats: Text based Multiple Choice, Image-based Multiple Choice, Matching and Hot Spot questions.

Certified Digital Marketing professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

Besides one year complimentary DMI membership will be offered to certified graduates to continue with the professional development and stay connected with the global professional community.

Remarks:

The fee does not cover the examination and certification fees which will be collected upon enrollment of the course.  Examination fees and process will be further explained during the lectures

There are ten modules in Professional Diploma in Digital Marketing Course V7:

1. Foundations of Digital Marketing

This module will enable you to conduct digital research, set business objectives for a digital marketing campaign and to prepare the foundations for developing a targeted a digital marketing strategy. 

2. Website Optimization for Lead Generation & eCommerce

This module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals.

3. Content Marketing

This module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-oriented, data-driven way - informed by business objectives, aligned with the buyer journey and your overall marketing strategy. 

4. Social Media Marketing

This module enables you to apply social media concepts and best practices to both organic and paid marketing activities on key platforms in order to run successful campaigns that yield ROI and meet business objectives.  

5. Video Advertising

This module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy. You will learn how to setup and manage Display & Video campaigns, create Display & Video ads to run on the Google Display Network and YouTube, apply targeting to your ads, and then analyze their effectiveness by pulling detailed reports in Google AdWords and Google Analytics which measure the most important metrics. 

6. Organic Search

This module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.

7. Paid Search

This module will enable you to develop the knowledge and skills to implement and manage paid search campaigns. You will learn how to create Google AdWords campaigns, manage budgets, and report on their performance.

8. Email Marketing & Marketing Automation

This module will teach you the fundamentals of email marketing and how to strategize your email delivery plan to test, optimize and report on the performance of your email marketing campaign. You will also explore the techniques, processes and value of using marketing automation alongside email marketing campaigns.

9. Analytics & Optimization

This module will teach you the basic concepts of using analytics in digital marketing. From initial set-up to understanding reports, you will learn how to analyze statistics to gain an understanding of the behavior of visitors and the performance of your website and campaigns.

10. Creating a Digital Marketing Strategy

This module uses the PROPEL planning model to teach you, in a step-by-step fashion, how to design complex, long-term digital marketing strategies that service both marketing and commercial objectives.

A Total of 35 Training Hours

30 Hours of Lecture (including lecture, case studies and practical exercises) 

plus

5 Extra Hours (Exclusive provided by DIGICOM Academy) on Dashboard Training on ad platforms and technical tools including but not limited to:

- AdWords (SEM, GDN) & Use of AdWords Editor

- Word Press & Plugins for social media publishing and content curation

- Advertising on Social Media Platforms

- SEO Tools

- Google Analytics

...etc.

- Fresh or Recent University Graduates

- Marketing Communications professionals

- Digital marketers / Webmasters

- Training professionals

- Business Owners or Website owners

- Senior Management (CEO / CMO / COO)

- Anyone who want to jump start their career in Digital Marketing / Training / Online Marketing

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online marketing strategy.  

This Digital Marketing Certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools.  

- You will be equipped with the practical knowledge to plan, formulate and execute digital marketing campaign such as SEO, SEM, Social Media, Database Marketing or an integrated digital marketing strategy

- You will be able to monitor your digital agency with greater efficiency, equipped with the knowledge of all the best practices and what works, and be able to talk to your agencies,   vendors or subcontractors with greater confidence

- Apart from all the benefits of drastic increase in web traffic and online revenue, you can gain your industry recognition, and prove your professionalism to your employers and clients by the certificate on Professional Diploma in Digital Marketing awarded by Digital Marketing Institue, Dublin.

What Differentiate Us from Similar Course Providers?

- Step by Step Guides on Operating on Ad Platforms and Technical Tools

- Extra 5 hours Lab Sessions for Dashboard Training

- Taught by Local Digital Marketing Pioneers

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