Karie Chan

Karie Chan

Chief Digital Marketing Lecturer (All Subjects)

Karie Chan is a Certified Digital Marketing Professional and Certified Digital Marketing Trainer; as well as an all rounder in every discipline within the e-Commerce (Website and system development) and online marketing arena (eg SEO, SEM, Website Development, CRM Systems, Mobile Marketing, Social Media, Real Time Bidding (RTB), Online PR, etc.)

Experience in Digital Marketing

-Pioneer in SEO in Hong Kong (Started in 2003)

-Pioneer in SEM in Hong Kong (Started in 2004)

-Pioneer in Social Media Advertising (Started in 2008)

-Pioneer in Programmatic Media Buy (Started in 2014)

Karie has both 4As agency experience and in-house experience overseeing internal and external clients like Langham Hotels International, Hotels.com / Expedia.com, Huawei, Galaxy Macau, etc.

Experience in Education

 Karie has extensive lecturing experience in marketing, e-Commerce and digital marketing in degree courses for universities and tertiary education institutions such as Hong Kong University Space, University of Queensland, HKMA, St Joseph University (Macau), etc.

Supplementary

Karie has won more than 10+ awards in 1.5 years including the Media Agency of the Year Gold Award by AOTY and Yahoo Big Idea Chair.    Karie was involved from the strategic planning to award document writing in the award submission process without help from any copywriter / external parties / separate award writing department like other agencies mostly do.

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